Overview
The fifth edition of the classic text introduces strategic thinking and planning strategies to advanced undergraduate and graduate students as well as practitioners in the field of health care.
The ability to evaluate the changing environment, analyze data, question assumptions, and develop new ideas is crucial for strategic managers; Swayne, Duncan, and Ginter continue to demonstrate how strategic management 'maps' can provide the direction needed for successful implementation.
New to the fifth edition:
- each chapter has been fully updated and revised, containing new or updated Introductory Incidents and Perspectives;
- Appendix A has been revised to match the new strategic thinking, planning, and managing of the strategic momentum model;
- 20 real-life case studies, including eight new cases and four completely updated classics, present diverse strategic situations in an accessible manner that enhances the applicability of the concepts for students and professionals in the field;
- extra teaching support of password protected PowerPoint slides and an Instructors' Manual, available from this site.
The text also retains important features that have made previous editions of the book such a success. Each chapter contains:
- a generous number of examples and exhibits
- summaries and conclusions
- key terms and concepts
- questions for class discussion
- suggestions of additional readings
- appendices that assist readers by presenting ways to analyze health care cases and make oral presentations.
The text demonstrates how strategic managers may become strategic thinkers with the ability to evaluate the changing environment, analyze data, question assumptions, and develop new ideas. Additionally, it presents methods to develop and document a plan of action through strategic planning. The text illustrates how, as strategic managers attempt to carry out the strategic plan, they evaluate its success, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, or situation analysis.
