About the Authors

Linda E. Swayne is Professor of Marketing in the Belk College of Business Administration and Co-Director of the Physicians' Management Institute at the University of North Carolina at Charlotte . She was the Executive Director of the Carolinas ' Task Force on Health Care Policy, 1991-1993.

W. Jack Duncan is Professor and University Scholar in Management in the Graduate School of Management and Professor of Health Care Organization and Policy and a Senior Scholar in the Lister Hill Centre for Health Policy in the School of Public Health at the University of Alabama at Birmingham .

Peter M. Ginter is Professor of Management in the Graduate School of Management and Professor of Health Care Organization and Policy and a Senior Scholar in the Lister Hill Centre for Health Policy in the School of Public Health at the University of Alabama at Birmingham.