We would like to introduce you to Medicine, which we believe is a refreshingly different medical textbook.

As you will be aware, medical student education has undergone fundamental change. A new jargon - systems-based, problem-based, self-directed, student-centred, vertical and horizontal integration, core curriculum, etc - permeates our curricula and prospectuses. Today's medical students are not expected to know about subjects in endless depth, but are expected to have more breadth and comprehension than their predecessors. The focus is on understanding rather than mere factual recall.

We have had to learn new teaching techniques, and students have a new learning environment. We strongly believe that the old textbooks are outdated. They seem to grow in size with each edition and fail to sift information for students or to focus on key topics. We wanted to do something different for the new era. We have designed Medicine for the new curriculum, and believe it is a refreshing change from the usual well-worn, old-fashioned and overblown textbooks of clinical medicine.

We have broken the material into small chunks supported by numerous illustrations and features that highlight especially important information. We aim to provide a clinical focus supported by the key basic science. Each systems-based chapter follows the same basic format. Students have found they can easily navigate Medicine to find the information they need when they need it.

Teachers and students have advised us closely with repeated feedback during the development of Medicine to help us provide the essence of medical education in an inviting form that actually aids active learning. Medicine is notably shorter and more attractive than other clinical medicine textbooks.

We think Medicine marks an exciting new era in medical textbooks. The enclosed brochure demonstrates the major features of our innovative new text. We hope you like what you see and encourage you to put Medicine at the top of all your reading lists to let your students know there is a real alternative for their learning.

Please order your free inspection copy today!

With best wishes

John Axford (St George's Hospital Medical School)
Chris O'Callaghan (University of Oxford Medical School)