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experiments show how norms develop and influence people – but the actual process through which people conform is less obvious.
often prevail, bringing about social change.
is thought to prevent people from following the prosocial norms of society that usually govern behaviour, because they are no longer identifiable (and hence no longer feel compelled to conform to social norms).
Sherif (1966; Sherif et al., 1961; Sherif, White & Harvey, 1955) provided a far-reaching and influential perspective on
The consistent finding of research is that the mere fact of being categorized is enough to cause people to discriminate in favour of the
and against the