Casebook Overview

Thoroughly revised and updated, the Sixth Edition of Cases to Accompany Contemporary Strategy Analysis:

  • Demonstrates current business theory using real business situations, focusing on well-known companies from North America, Europe and Asia
  • Now includes new case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse, as well as updated and more condensed versions of cases included in the previous edition
  • Each case is designed to enable students apply particular concepts and techniques of strategy analysis
  • Can be used to accompany the textbook Contemporary Strategy Analysis or as a stand-alone text

Contents

  1. Madonna
  2. Laura Ashley Holdings plc: The Battle for Survival
  3. The US Airline Industry in 2007
  4. Ford and the World Automobile Industry in 2007
  5. Wal-Mart Stores Inc., 2007
  6. Manchester United: The Glazer Takeover
  7. Eastman Kodak: Meeting the Digital Challenge
  8. Organizational Restructuring within the Royal Dutch Shell Group
  9. Harley-Davidson, Inc., January 2007
  10. Raisio Group and the Benecol Launch
  11. Rivalry in Video Games
  12. Eni SpA: Building an International Energy Major
  13. Birds Eye and the UK Frozen Food Industry
  14. Outback Steakhouse: Going International
  15. Euro Disney: From Dream to Nightmare
  16. Richard Branson and the Virgin Group of Companies in 2007
  17. Jack Welch and the General Electric Management System
  18. Jeff Immelt at General Electric, 2001–2006
  19. AES Corporation: Rewriting the Rules of Management

Sample Cases

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To show you what you can expect from the new Sixth Edition, prior to publication, you can find all the cases included in the book on this page.

Please note that following publication, only a few sample cases will be available online.

Lecturers may download the cases by clicking on the titles below and following the instructions on screen.

We will shortly be adding sample Cases for you to view here.

sample case (case.pdf)

Instructor Resources

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Click here to access the Instructor Companion site for the case book that includes extensive case teaching notes.