Book Information

Public Health Advocacy and Tobacco Control

Making Smoking History

By: Simon Chapman

Reviews

"Anyone remotely interested in public health advocacy, ethics, and policy - not only related to tobacco - will find it a rewarding read. Chapman blends history, policy, ethics, and advocacy in a witty, engaging, and accessible way." British Medical Journal

Description

Simon Chapman is one of the world's leading advocates for tobacco control, having won the coveted Luther Terry and WHO medals. His experience straddles 30 years of activism, highly original research and analysis, having run advocacy training on every continent and editing the British Medical Journal's Tobacco Control research journal. In this often witty and personal book, he lays out a program for making smoking history. He eviscerates ineffective approaches, condemns overly enthusiastic policies which ignore important ethical principles, and provides a cookbook of strategy and tactics for denormalising smoking and the industry which promotes it.

Public Health Advocacy and Tobacco Control is divided into two sections. The first contains chapters spanning such key topics as the place of advocacy in tobacco control, ethical issues, smoking cessation and prevention, harm reduction and product regulation and the denormalisation of smoking. The second section provides an invaluable A-Z of tobacco control advocacy strategy from Accuracy to Whistleblowers.

TopTable of Contents

PART I. Major Challenges for Tobacco Control This Century
1 Death is Inevitable, So Why Bother With Tobacco Control?
Ethical Issues and Tobacco Control
2 The Place of Advocacy in Tobacco Control
3 The News on Smoking
4 Dead Customers are Unprofitable Customers: Potential and Pitfalls in Harm Reduction and Product Regulation
5 Accelerating Smoking Cessation and Prevention in Whole Communities
6 The Denormalisation of Smoking
7 Vector Control: Controlling the Tobacco Industry and its Promotions
8 Making Smoking History: How Low Can We Go?

Part II An A-Z of Tobacco Control Advocacy Strategy
Introduction
Ten basic questions for planning advocacy strategy
AN A-Z OF STRATEGY
Accuracy
Acronyms
Action alerts
Advertising in advocacy
Analogies, metaphors, similes and word pictures
Anniversaries
Be there! The first rule of advocacy
Bluff
Boycotts
Bureaucratic constraints
Celebrities
Columnists
Creative epidemiology
Criticising government
Demonstrations
Divide and rule
Doctors
Editorials
Élitism
Engaging communities
Fact sheets
Gate-crashing
Infiltration
Inside and outside the tent
Internet
Interview strategies
Jargon and ghetto language
Know your opposition
Learning from other campaigners
Letters to politicians
Letters to the editor
Local newspapers
Mailing lists
Marginal seats
Media cannibalism (or how media feed off each other)
Media conferences
Media etiquette
Media logs
Media releases (press releases)
Meeting with the tobacco industry
Networks and coalitions
Online polls
Op-ed opinion page access
Open letters
Opinion polls
Opportunism
Parody
Petitions
Pictures and graphics
Piggy-backing
Precedents
Press agencies
Private sector alliances
Publicising others' research
Radicalism
Reporters and journalists
Scream test
Shareholders
Slow news days
Strategic research
Talent (spokespeople)
Talkback (access) radio
Targeting or narrowcasting
Whistle-blowers
Wolves in sheep's clothing

TopAbout the Author

Simon Chapman is Professor in Public Health at the University of Sydney. He is the author of 11 books and major government reports, 302 papers and 112 letters and commentaries in peer reviewed journals. He is the Editor of the BMJ journal "Tobacco Control".